Wendy Brandes Jewelry
Wendy Brandes Jewelry is a luxury design brand that specializes in one-of-a-kind and limited-edition jewelry. Based in New York City, the designer toes the line between fine art and bespoke trinkets, always infusing fun, whit, and often moving parts into her work.
Competitor research was conducted of other high-end e-commerce retailers, as well as competing jewelry designers to determine what interactions are considered "essential" what the brand needs from a storytelling perspective to differentiate it from other high-end wares.
Challenge 1: Due to the high cost of creating samples, the designer would create one for inventory, with the option to custom order the desired piece in another size. This presented challenges for the interactions for a product detail page for an in-stock item vs. an out-of-stock, but available-to-order item
Challenge 2: The e-commerce site was built on Magento, which was far too cumbersome without a full-time developer on staff and with the aforementioned inventory fluctuations
Challenge 3: Many competing brands and retailers offer extensive filtering options, which did not fit Brandes's collection, which incorporated three distinct price "buckets" (low/medium/high)
Solution 1: Worked with a team of two developers to create differentiated PDP pages that can be assigned on the site's backend
Solution 2: Transition from Magento to Shopify and assign product definitions to all existing inventory so that it can be sorted according to availability
Solution 3: Create a simplified filtering option that works within each price tier
Hands On Team
Product Collection Page: Wendy Brandes Gold
Product Detail Page: Wendy Brandes Gold - In Stock Item
About: Wendy Brandes
Product Detail Page: Wendy Brandes Gold - Made to Order Item