Wendy Brandes Jewelry
Wendy Brandes Jewelry is a luxury design brand that specializes in one-of-a-kind and limited-edition jewelry. Based in New York City, the designer toes the line between fine art and bespoke trinkets, always infusing fun, whit, and often moving parts into her work.
Digital Marketing Materials
As the Brand Manager, I created an updated visual language that is edgy and unique, while maintaining a luxurious intrigue. This was carried across all channels -- email campaigns (Direct to Customer + Business to Business), social media, and ads.
The Challenge
Challenge 1: No content library existed, but we needed to update our channels regularly
Challenge 2: Inventory investment was highly expensive, so we needed a way to recycle product into new stories to get in front of customers, wholesale accounts, & journalists
Challenge 3: Balancing high-end art appeal with accessibility of standard selling/consumer mentality
The Solution
Solution 1: Build this content into an online library for team access so updates could be scheduled
Solution 2: Create content calendar to highlight pieces that could be reused for trending moments
Solution 3: Developed a voice of intrigue, with copy written with a more approachable, collector's tone
The Result
Result 1: Access to all content was easy to find and share with new team members or wholesale accounts via Dropbox
Result 2: Regular outreach was achieved across DTC and BTB email campaigns, as well as social channels
Result 3: Increase in sales and interactions from potential wholesale and customers via social media and email campaigns
Social Media Strategy & Feed
Email & Homepage Banner Content
Wholesale Platform: 1stdibs
I worked with the team at 1stdibs to provide product feedback as a seller on their platform. We met regularly with ways to improve the user experience for both the customer and the seller. Wendy Brandes's luxury brand vision and edgy intrigue were both conveyed in the final result. Working with 1stdibs gave us a great opportunity to get in front of buyers who cherish unique pieces and a selling space with higher SEO.
Storefront / Seller Page